Source – Muse
Some tips from thought leaders from best performing agencies from Advertisement & Marketing industry as below that can be inculcated in our IT environment to promote creativity during COVID-19 lockdown!
Kelly Fredrickson
President
MullenLowe Boston and New York
Start your day off right. Wake up, pause, breathe deeply, and think about the thing you are most grateful for—then start your day. Center yourself before you start looking at your phone, laptop or TV for the latest news.
Be where your feet are! Stay present. Your people and animals need you. It can be overwhelming to deal with the amount of information we are being asked to absorb and action simultaneously.
Love the tribe. It’s always a good idea to tell the people you love, that you love them. I have four group text strings going—they are a mix of support group and comedy club between family, friends and my teams at MullenLowe. My tribe is strong, and we are helping each other manage being creative through life and through work.
Emily Wilcox
Head of Account Management
Trust has become more important than ever. We all know as leaders it’s important to have trust among teams and with our colleagues, but it is sometimes harder to practice in everyday behaviours.
Trust is an attribute that is needed among the most creative and high-performing teams.
Often creative ideation is about open workspaces, brainstorms and random run-ins. And yes, those are all great, but I think what we might find is that a little bit of distance will do us some good. To give us some quiet to actually think, contemplate, look at the world outside of the office more than in it. We might find it’s an untapped source of inspiration and creativity. To connect, in a new and real way.
We have been using Zoom for larger conference calls and scheduling virtual coffee dates with one another. Employees are coming together on Slack to share daily inspirations and livestream workout classes for a mid-afternoon mental break. When we are intentional about it, we can come close to physical “bump-ins” that spark new chemistries and ideas.
During this WFH period at Johannes Leonardo, we have been encouraging teams to find their own ways to inject creativity into their current routines that inspire their best work. For me, that means getting up early, exercising, eating breakfast with my daughter. These small intentions have established a sense of normalcy and balance that give me a focused approach that helps me to be at my best, which helps me to be at my most creative.
Menno Kluin
Chief Creative Officer
360i
Creativity is a game of focus and concentration and figuring out creative ways to express a singular message. Depending on the person, working from home can provide more opportunity for clarity, and creativity can even improve.
Working from home on a mass scale, however, will be interesting and novel. For most, it’s a jolt into something new, a shock to the system. However, new things can lead to more innovative results. It’s stepping away from your patterns and routines to be exposed to new habits. If you can capitalize on this potential in a working environment where you are already comfortable and free of the distractions of an office, you can truly create some unique work.
While I personally love coming into the office, being surrounded by the amazing, creatively driven people who work in advertising, working from home also means I am surrounded by my library of art, advertising, and design books, which has been very inspiring again.
Jason Tisser
Executive Creative Director
Campbell Ewald
“The next few weeks are going to be interesting for sure, and I feel like all my creative energy is going to come from keeping my two little ones entertained. The bright side is that I’ll be honing my storytelling as well sharpening my negotiating skills while I also balance out work responsibilities.
Keeping a cool head and testing my arts and crafts abilities will be how I see keeping my mind fresh and engaged. For others without tiny humans who depend on you, I’d say find time to walk away from work in a different way. Dust off that book you were going to read, crank up music you love in your ear buds, and walk away from twitter. WALK AWAY FROM TWITTER. That’s it. Stay safe and wash your hands.”
So, as we see there is always a personal choice/methodto keep motivated and get the creative juices flowing! Some of these tips will help you perform better for sure!
