Be it your personal branding or professional branding in terms of promoting yourself or your product/enterprise branding has gone through a vast change in its current avatar. Let us see how below:
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Before |
After |
|
Makers/Owners own brands |
Takers/Employees kindle brands |
|
Brand equity depends on financial reach |
Brand Equity depends on your emotional wellbeing /customer reach |
|
Branding is functional |
Branding is emotional |
|
Brand owners/Managers represent Brand personality |
|
|
Brand is more often about being Splendid |
Brand is more often about being candid |
|
Avoid negative reviews |
Convert negative reviews |
|
Trust is incidental |
Trust is instrumental |
|
Consume creation |
Co-create / Innovate |
|
Adapt to a Brand attitude |
Create a brand attitude |
|
Following established techniques fuels growth |
Unlearning already learnt techniques fuels growth |
|
Money/Position = Reach |
Fast + Smart = Reach |
