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Artificial Intelligence at Work

Many of us would have heard about Artificial Intelligence but let’s get into what exactly is the impact of Artificial intelligence in our lives today.

Every one of us today in this Digital world has a digital profile that reflects Our Likes /Our Socio-Political preferences/ Our needs basis our life stages/ Our buying history & behaviour and so on… It is good to recognize that despite the Privacy and Cookie policies in place it is inevitable that we leave our digital footprint across all major social platforms and websites. Many of us are not aware of the fine print behind these Privacy policies that gets overseen by the big techs that run Algorithms in the backend that manages and builds our digital profiles on a continuous basis.

In recent times we have seen even a sitting US president who was denied his chance to express views on major social platforms and the kind of bias that was evident from the videos and news that was promoted to set a narrative for one section of the political voices and diminish the other.

What we need to understand is the content that gets promoted to us is based on complex algorithms that run in the backend that sets the narrative on even the basic needs like what we should wear/eat/stay and indirectly creates a preference / social profile that the majority would be tilted towards.

Some scenarios that you might want to take stock and understand the complex algorithms as below:

Many a times what you search for in Google on your laptop when signed into Google gets shown in Facebook app on your phone as an Ad
When you search for certain products on 3rd party merchant websites gets shown as an ad when accessing the social platforms
Any political party or person you want to search for social platforms can be given a bias with negative news that is propagated to influence elections / voting choice
Media outlets can be stopped from publishing certain content that gets censored as hate speech/fake news without much basis

Some videos below will give you a glimpse of how critical the situation is where social platforms manage the narratives. Privacy is just a joke clearly in the Digital world! BEWARE!!

https://youtu.be/pOdrPruSnrw

https://youtu.be/dhg4dtuhvNk

https://youtu.be/CUiJmo7_OKI

https://youtu.be/RbTBe3GQLM8

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